To create an awards program saluting the best sports team
advertising in North America.

Advertising honors such as the Stevie, Mobius, Clio and ADDY
Awards celebrate the very best in advertising excellence. Sports
team advertising never received its just due from these selection
committees.

To bring more light to the artistic craft and superiority in the sports
marketplace, I created, hosted and emceed the first-ever, sports
advertising awards program, the AD IT UP Awards (now the
ADchievement Awards).

Since its inception in 2002, the program has honored more than 80
sports properties for their advertising execution, and continues to
gain prominence in the general advertising market.

“Because every sport is considered in deciding the National Sports
Forum ADchievement Award, it is a very prestigious honor. It is the
only award that takes into consideration every facet of sports
marketing. It would be the equivalent of the Clio’s in sports
marketing.”

- Jim Bloom,
Former Director of Corporate Marketing, Toronto Blue Jays