To re-build a brand identity that incorporates every sport into an
adaptive, kid-inspired look.

As the exclusive designer of all KiDS ScoreCard materials, we
wanted to re-energize the company’s brand and visually showcase
the key elements of the KiDS ScoreCard product.

Kids love bright, primary colors; just look inside any crayon box. The
company’s previous corporate logo consisted of a navy blue,
standard serif wordmark, with clip art of a specific sport used to dot
the “i” in “KiDS.”

The re-energized brand identity adds key primary colors while
maintaining some points of the original logo. The navy blue
remained, now serving as the enveloping color for the new
wordmark. The sport-specific icons now feature a peeled sticker
look to them, depicting a defining characteristic of the company’s
main product. The swash represents the common practice for
sports properties to include swashes on their home and away
jerseys.

Depending on the client and/or final use, the sport-specific “Sticker-
Dot-I” can change from sport to sport.

We also re-imagined the scorecards as well, adding more vibrant
colors to the artwork and incorporating more areas for potential
sponsor branding.