To ensure KiDS ScoreCard’s growth and stability by applying,
negotiating and finalizing licensing agreements with the
company’s core market segments.
With most sports executives and sports fans associating
“scorecards” with baseball, we placed added importance to
growing KiDS ScoreCard’s baseball business.
During the past two years, we spearheaded every facet of the sales
and marketing development process for KiDS ScoreCard, notably
building awareness for the company and its namesake product as a
new promotional premium. From game-day giveaways to kids’ club
membership collectibles, Sparts Marketing signed teams from the
Atlanta Braves to the Baltimore Orioles.
Based on the successful awareness campaign and positive feedback
from teams and young fans alike, Sparts Marketing helped secure
licensing agreements with both Major League Baseball Properties
and Major League Baseball Players Association.
Sparts Marketing-designed KiDS ScoreCards will now be sold across
the U.S. in stores and web sites like Toys ‘R’ Us, ballpark souvenir
stands and MLB.com.