To create proprietary cartoon characters to be used in KiDS
ScoreCard’ products and all marketing materials

KiDS ScoreCard ran into a problem with its sticker clings. The
original thought was that teams would want to showcase their
players on the “player clings,” static vinyl decals children can apply
and re-apply on a specialty-coated game board. But with union
licenses difficult to secure and roster turnover an ongoing battle,
teams did not want to use player likenesses knowing that some
players may not be with the team all season long.

To offer an alternative to this dilemma, we designed an entire roster of
kid-like cartoon characters for KiDS ScoreCard to use on products
(as player clings) and in all sales collateral and advertising pieces.

The 12-character set includes a cat, a dog, three girls and seven
boys. The kids reflect a wide range of ethnicities while maintaining
a cohesive look between them.

Each character is outfitted with a cap or visor (baseball and
softball), a headband (basketball, soccer and volleyball), a mask-less
helmet (hockey and lacrosse) or a masked football helmet. Team
cap designs, logos and colors adorn each cartoon’s headwear,
adding a new “player” to their team.

KiDS ScoreCard also sells apparel with the Recess Club character
designs.