To author a sports-specific advertising manual designed to guide
sports personnel with their advertising and campaign platforms,
from start to finish.

Published in 2002, Sports Advertising Process is a workbook for
sports executives looking to enhance their sports advertising
campaigns, with an in-depth look into the entire media buying and
creative development processes.

The full-color, interactive workbook (complete with dedicated areas
to write notes in the margins) will help executives from all
advertising backgrounds and experience levels gain further insight
on the complete process, beginning with the first step of
identifying business goals and objectives to analyzing the
campaign’s successes and failures at season's end.

Backed with the expertise from Foote Cone & Belding Sports
Marketing (now 361° Sports + Event Marketing) and using real-life
examples across the entire sports industry, *Sports Advertising
Process* is a must-read for any executive who utilizes sports-themed
advertising, from team executives to their corporate partners.

Collegiate classrooms across the U.S. and internationally rely on
*Sports Advertising Process* to better educate students on the most
effective and cost efficient ways sports properties market to their
passionate and brand loyal fan bases.

An updated periodical is currently under development.