To design an icon for Sullivan County (New York) Community
College’s growing fan base.

Sullivan County Community College focuses a great deal of time,
energy and resources to promote its athletics teams to young fans
in the area and children of alumni.

The baseball team’s young followers resemble the legions of fans
commonly seen at collegiate football games...not baseball
diamonds.

To help celebrate the Generals’ young fan base, the head baseball
coach asked us to create a brand identity for the Future Generals’
kids’ club program. This brand would be adorned on a variety of
apparel and on the children’s membership cards.

Due to the popularity of the design, the athletics department
wanted to re-brand its booster club logo with icons used in the
Future Generals’ design.

Each logo is used in all communications from the college to its core
fans, and continued merchandising is under consideration.